I’m listening to Juanita Richardson describe how a knowledge management organization in a large corporation is demonstrating return on value of one of their products. The knowledge product uses crowdsourcing to engage and tap the individual and collective know-how and know-that of 150,000 employees around the world. Within this global discussion environment employees respond to and shout out ideas and responses to questions or events posed. How does the knowledge management function demonstrate that this service is valuable for the corporation? The win rate of proposals. 150,000 people is a good market segment. Proposal teams toss out questions clients want to address. Since the client proposal team has started regularly using the crowdsourcing tool they are winning 75% of the client proposals, or 7.5 of every 10 proposals presented to clients, up from 6 out of 10. That’s value.