Google Doodles: Enhancing Brand & User Experience

Google's Olympic Hockey Doodle

Google's Olympic Hockey Doodle

I have been fascinated by Google doodles for years and often include them in posts.  Now here is an interesting article from Interbrand’s blog that all sites can learn from:

“Well, aside from being fun, inspiring, and surprising as a recent CNN interview with Google Doodle web designer Michael Lopez suggests, its also a fresh way to update Google’s extremely simple homepage—something that is harder than it might seem at first glance.”

With an extremely minimal and simple design, Google’s site is made up of three elements:  “a colorful, iconic logo (the design of which, good and/or bad, is topic for another discussion), a search bar, and a massive amount of white space. This allows Google to be a calm, but positive breather before you dive into the bottomless whirlpool of information. ”

“And yet, while this approach is quite successful, these three elements can also be a little limiting when it comes to accurately representing a brand personality and staying fresh and relevant in the climate of an ever changing Internet. Google needed something else to visually carry the brand. Something that could speak to who they are, yet also be organic enough to mold to anything the world throws their way. Enter the Google Doodle.”

“What was initially a quirky holiday illustration is now becoming a vital tool in communicating Google’s brand personality. Visually, it gives Google endless possibilities in a technology market that has just that–endless possibilities. It enables Google to keep the pace and stay relevant in the world that is never static. And it does all of this in a way that celebrates the Google brand in a strategic and successful way.”

I am happy to see a site that archives Google doodles and logos, and lists a number of other sites to check for more!  And also I’m honoring the Canadian Olympic Hockey team with my choice of doodle today!  They definitely added to the smiles and spirit of all Canadians.  Congrats to all the participating athletes from all the countries represented — well done!


Twitter & Other Lessons from Elton John/Billy Joel Concert

Art Sobczak's Pic. Thx

Art Sobczak's Pic. Thx.

Well, sort of.  First, let me say the dueling pianos and great songs were truly amazing.  The ACC in Toronto rocked.  Elton John and Billy Joel are two popular, talented and entertaining guys.  My ears are still ringing & I’m still humming their tunes.  OK lessons.

I just tried out Topsy, “a search engine powered by tweets”.  And I put in “Billy Joel Concert” since I’d just seen one last night and thought I’d fine some of my tweets and what others had to say.  Interesting, I found a blog post from an earlier concert entitled, Sales Lessons from the Elton John/Billy Joel Concert.  I loved the way this guy, Art Sobczak, used what he saw at the concert to make points about how to do sales.  The post does point somewhat to the differences in audiences (Canadian versus US), and that Billy Joel used many of the same jokes in Toronto as he did in Omaha.  Topsy also picked up a picture of Kevin Spacey with Billy Joel.  Not much came up with I added Toronto to the search.  Wonder where my tweets are.  Topsy tells you to put in your twitter name, interesting that it only picks up three listings for me. Hmmmm, what are the lessons here about searching conversations?

And because I like info and wanted more, I checked out John & Joel websites. I looked at Elton’s website — pretty interesting with videos, ecommerce, philanthropy, community, and more.  Not bad.  And Billy’s website which also has podcasts and a mobile section where you can send him text messages.  Even better.  More marketing lessons here.  And looking at Joel’s earlier pics I can certainly see why he referred to himself last night as Bill’s father!  Anyway, enough lessons and trying to fit concerts into my regular stream of posts.  But if you have the chance, take in the John/Joel concert.  Fabulous.