Social Media Workflow


Jeremiah Owyang, Web Strategist & Industry Analyst from Altimeter, and last year’s KMWorld 2011 keynote speaker just shared an amazing look the social media workflow, process and triage. He starts with

The 10 Attributes of Successful of Social Media Workflow

First, let’s align the goals of having a successful social media workflow in place, benchmark your goals against the following attributes:

1) Alignment with corporate goals and customer goals. 2) Buy-in and agreement to the process from all involved business units in the organization. 3) Few or no overlapping tasks and resources. 4) Clear articulation of who will do what, when, where, and how. 5) Organizational alignment through training, testing, and refinement. 6) Integration with existing business systems, processes, and software in existing channels. 7) A clear, easy-to-reference document with clear labels and requires little explanation. 8] Scope includes all possible scenarios are included when to respond –and when notto respond. 9) Periodic improvements on the process as the business evolves. 10) Measurable business impacts report to all stakeholders on a periodic basis.

He then discusses 6 roadblocks and risks that need to be identified and moves onto to strategy, which BTW could be used for any planning activities:

Starting with Strategy Ensure all social media activities (and all else we do) align with the company mission and goals, let’s ensure we’re prepared in having a strategic direction with our peers, executives, and team. Start by:

Ensure the Goals are Established and Aligned. Obtain agreement from an executive sponsor,

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SLA Presidential Candidates: Web Convo


Thanks to SLA Toronto Chapter for hosting a web conversation for all of you with Kate Arnold and Juanita Richardson, candidates for SLA President-Elect on June 12th @ 3:30 p.m. EST for 30 minutes.

SLA: What's Love Got To Do With It?


At the recent SLA Leadership Summit, James Kane – considered to be the world’s foremost expert on what makes an individual truly “loyal” to a product, brand or, in this case, association – made a very interesting remark about love. He pointed out that the 43% of members who are “Predisposed” to SLA (more on that in a moment) is our biggest association blind spot: because we think they love us … but they don’t.

Working with SLA, James has undertaken the Loyalty Project to ascertain how SLA members fit on a scale of relationship levels and what percentage of the members are “loyal”. Based upon a statistically significant survey, the following profiles SLA’s relationship levels with members today:

Relationship Level Survey says Definition LOYAL 6% Members who are committed to SLA. They perceive that their relationship with SLA makes their lives better, easier, happier. PREDISPOSED 43% Members who are satisfied with their relationship with SLA – they are happy with the status quo and will stay as long as it’s comfortable. However, if the association changes, these members will need to re-evaluate their relationship with the association. TRANSACTIONAL 45% Members who receive value for the money they spend on the association services. Their reason for belonging is purely based upon receiving a specific product or service – be that discounted conference registration, member rates for meetings, etc – for the money paid. ANTAGONISTIC 6% Members who actively or passively do not support the association. They may continue to

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Business Goes Virtual


Thanks to Cindy Gordon who gave me a copy of the book she just wrote with John & JoAnn Girard, Business Goes Virtual: Realizing the Value of Collaboration, Social and Virtual Strategies. I will be interviewing Cindy for the Education Institute Conversations with Leaders series on Tuesday December 6th at 2pm EST. The book begins with a definition of virtual business and the new face of organizations which is being enabled by social technology. Another enabler in the virtual world is leadership and Chapter 3 of the book shares stories of a number of businesses and the strategies that have been successful for them — lots of tips for any organization here! The culture of sharing and collaboration is another enabler for virtual business and the book includes some great stats on the return on collaboration. Virtual worlds and their adoption by tweens is covered and discussed as an impact for organizations of the future. Strategies for and examples of successful organizations abound — you’ll get lots of ideas and insights from the book and from my interview with Cindy. Get the latest strategies and insights for any organization as our world becomes more virtual. Join us. Register here.

Creativity, Visions & Success


An interesting study by MDC Partners & Allison & Partners called the C-Factors Report points to creativity, collaboration and culture to re-engerize today’s global economy. They surveyed leading CEOs & CMOs who view creativity as a criticial driver of the global economy. Great stats & insights:

* 73 % of respondents think we’ve entered the “imagination” economy, with 98 percent affirming that creativity is critical to economic success today

* 76% state that creativity has a significant impact on driving business forward

* over half (57%) strive to develop a strong creative culture within their organizations; & 80% believe creativity must be generated and fostered by industry leaders in order for new and innovative thinking to survive

* 73% of senior executives will place an increasing emphasis on creatively inspired communications in the coming years

“Creating a vision, and building a defined culture around that vision, was a strong theme. Thought leaders from start-ups such as Inkling, to legacy companies such as IBM, all cited the need for deep discipline and a firm self-audit process to unleash the broadest creative efforts possible within a corporation.”

I’ts exhilarating for Rebecca and I when we work with clients to create visions that are so exciting and forward thinking that organization leaders can build strong support for their strategies to guide them towards that positive future. I love the “imagination” economy mentioned in this study and the fact that leaders realize innovative thinking and creative cultures are so important today. Goes back to

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10 Skills for the Future Workforce


This is my day for The Atlantic. Another great article, the first three parts of a 5 part series on the future workforce & the skills necessary:

1. Sense Making: The ability to determine the deeper meaning or significance of what is being expressed (also known as critical thinking about which Rebecca and I were talking in our SLA workshop — Thinking Strategically & Critically; Seeing Possibilities)

2. Social Intelligence: The ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions (what Rebecca & I and our friend Stephen Abram discussed at the SLA Marketing Section breakfast last week — building relationships, aligning with customers & senior managers — hope someone took notes!)

3. Novel and Adaptive Thinking: Proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based.

4. Cross-Cultural Competency: The ability to operate in different cultural settings

5. Computational Thinking: The ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning

6. New-Media Literacy: The ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication.

Oh no, we have to wait for the last four skills! But aren’t they articulate and right on? Read the full articles for more.

Update: Well thanks to Steve Barth for flushing out the U of Pheonix Research Institute Study, Future Work Skills 2020 where you can download the PDF of

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A Morning Person? You might want to be!


A few years ago Stephen Abram & I were at the airport waiting to board one of those break-of-day flights. I grabbed us coffee & treats while Stephen did his usual voracious reading, and, of course, I chatted my way through the line-up. When I returned to Stephen he exclaimed “you are just TOO perky in the morning!”(Those of you who know Stephen know there was an expletive in there…..!)

Except on a few occasions, I do tend to be a morning person — and turns out that’s a good thing from a career standpoint within organizations! Harvard Business Review’s July-August 2010 issue reports on biologist Christopher Randler’s research that our biorhythms actually impact our careers. Randler builds on other research indicating that “evening people” “tend to be smarter and more creative than morning types, have a better sense of humor, and are more outgoing” but (and here’s the impact on careers) they tend to be “out of sync with the typical corporate schedule. When it comes to business success, morning people hold the important cards.”

Those within the “morning people” category tend to “anticipate problems and try to minimize them…..and are proactive” — important factors within a corporate structure. The early risers tend to become senior decision-makers.

He’s conducting more research to understand these cycles and tendencies more so “organizations will look for ways to bring out the best from their night owls.” In the meantime, as Randler says morning people are “conscientious”, and, equipped with this understanding of

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iSchool Institute: Fall Course Lineup


iSchool Institute: Web & Classroom Courses — new Certificate on Intelligence Analysis; new courses on Human Factors, Wirearchy, etc.

The iSchool Institute at the Faculty is Information (was Professional Learning Centre) is ready for another busy semester ahead. We are now on Twitter – follow us @ischoolinst.We also have a Facebook page – join us there. Watch and listen to our instructors on YouTube or on our new website:

Our fall 2010 courses are now available and registration is open. The following listing includes iSchool Institute courses offered in Toronto in September. For our full offering, online courses and face-to-face courses offered in Ottawa visit our website:

We are pleased to announce that in the fall we will be offering 9 new courses: one new online course (Rebecca Jones will be teaching a 6-weeks online course Engaging Adult Learners: Strategies for Information Professionals and 8 new face-to-face courses in Toronto – we will circulate a separate listing of all new courses.

In April 2010 the iSchool Institute started its monthly series of free public lectures and specialized workshops with the same invited speaker. We have a full fall schedule available on our website (check our events calendar). The series starts on September 22.

September 2010 courses – Toronto

Information Management Fundamentals

Fri. 10 Sep 2010 OR Fri. 24 Sep 2010 1 Day (6 hours) – 9:00 AM to 4:00 PM Instructor: Deirdre Grimes Fee: $250.00 Cert: IM or stand-alone

Information Management (IM) is the discipline of

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How we’ll work in the future in both “chair space” & “air space”


I’m always looking for articles, writings, & ideas about how we’ll work in the future. Not just the type of work that we’ll be doing, but the environment in which we’ll be working too. The how we’ll work is pretty heavily inter-related with the where we’ll work & who’ll we’ll work with (be they clients/patrons or colleagues). I’m one of those who strongly believes that the workplace (which will be as much as “chair space” as an “air space” — meaning a physical & vi

rtual space) will be increasingly flexible & collaborative both in terms of the organization chart and the physical layout.

FastCompany features “How We’ll Work in 2025” by Cliff Kuang complete with fabulous photos of different neighbourhoods within a building that will support different types of work; need quiet time? There’s a pod for you…… working on a group project – and one of the group is across town or across timezones? there’s a grouproom with screen/cam/connections for you.

Kuang talks about the transparency of this this type of glassed building for a bank, to allow the clients to “fully experience the business.” Now we need to imagine this type of space supporting the way we need to work in libraries, with lots of glass & “neighbourhoods” within the library allowing users to “fully experience the library” and staff to “fully experience the library & all that IT and THEY can be.”

Choices: choose to read The Art of Choosing


I spend most of my professional life facilitating decision-making in all kinds of libraries & organizations. I’m fascinated with how people make choices, how they decide, what influences these decisions – and what doesn’t.

I haven’t finished the book yet, so there will be more postings on this, but The Art of Choosing by Sheena Iyengar is a fascinating study of how people – and publics – make choices. Why do I care about this? And why should all those in the library & information world care about this? Because every day, every minute, decisions are being made about your services, your libraries & their place in the community, the university, the organization. Look at the choices being made right now for the Charlotte Mecklenburg Libraries or New Jersey Public Libraries or the Community Access Program in Canada?

Some initial highlights:

– in North America, the more choices people have the less likely they are to choose one; many very successful companies (like P&G) have scaled back the # of products they offer — and the result is higher sales, higher revenues, higher profits. Iyengar’s work in this area started with her famous study of the “Jam selection” — when people were offered samples of 24 jams, few ppl choice to purchase 1. But when they were offered samples of 6 jams, they were 6 TIMES more likely to purchase 1. I identify with this; I hate huge malls with lots of stores. I’m MUCH more likely to purchase items

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