I’m about to talk about the logic model @ #SLA2017 in Phoenix. Below are the slides, although there are many excellent books, articles, blog posts, webinars and courses that provide superb advice and tools. This is just my perspective having worked with the model since 2000.
Logically (yes, pun intended), those of us designing, developing and delivering information services want those services to positively impact the customers using them (be they students, users, lawyers, you name it). And, for us to have the funding or revenue and resources to deliver those services we must demonstrate the relevance of those customer outcomes for the funders and decision-makers.
And therein lies the issue. The design and development of any information service/program must begin with an understanding of the decision-makers’ goals……and then the customers needs.