Apps, Engagement & Putting Digital First

Star Touch Tablet App

Star Touch Tablet App

Just watched this great video of John Cruikshank, Publisher, Toronto Star which screamed libraries to me — looking at new ways to reach people, in particular young people.  Here’s a few snippets, but do watch it!

  • future of news — engage a broad audience
  • print newspaper still there and making a profit
  • $25 million start with ipad
  • newsroom focused on storytelling
  • re-engage people in a digital world at a deeper level, immersive level
  • video capacity huge, far more graphical — different way of approaching the news agena
  • bringing it to another generation in a different way
  • can tell marketers how long people spend on their add & if they interact with it

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