Getting to Yes for Conference Attendance!

Conference season is coming and how do you make the right choice for you?  I’m adapting (sharing) this post from one entitled, How to: Sell Your Manager on Attending a Conference.

“Find the best conferences for you. It’s very tempting to attend an event because it’s in a fun location or because all the cool kids are going to be there. If money is no object, then by all means. Conferences need to produce a return on your investment. So think about what you want to learn and then start searching for the right events.

Ask the right questions. Reaching out to respected colleagues about conferences to attend could be a good idea. The important part is asking the right question, “What were your takeaways from the event?”. If you get a blank stare, that doesn’t necessarily mean the conference isn’t worth your time. But do try to find out the value of attendance.

Learning takes place in many ways. Speaking of learning, it’s important to understand how you like to learn (i.e. visual, auditory, kinesthetic). For instance, there are certain topics that I want to learn by reading a book. I would not attend a conference for those topics. But others, I want to learn differently and a conference is the perfect format.

Learning happens in many places. Yes, learning happens during educational sessions. Don’t forget that learning also takes place during networking and on the expo hall floor. And occasionally at the bar with colleagues.

You’ve done your research and identified a conference you’d like to attend. Before going to your manager, be prepared to answer some questions. These are the types of questions that my manager used to ask me:

  1. CONFERENCE: What organization hosts this conference? How long have they been around? How often do they have conferences? Do they offer regional events? Are you a member?
  2. COST: How much will attending this event cost? How much is registration versus travel? Are you prepared to share in the cost of the trip?
  3. TAKEAWAYS: What do you expect to learn? Is there another way to learn this information? How will it impact your job today? And how will it impact the company?
  4. WORK: How will your work be handled while you are gone?
  5. FOLLOW-UP: What is your plan for sharing information when you return?”

And here are some more tips from Tracy Z. Maleeff on Taking Your Significant Other with you to Conferences.

Do you want to attend Computers in Libraries 2015, April 27-9, in Washington DC?  If you need help justifying your attendance go to the conference site and click on our draft memo, Convince Your Boss!  See you there!

Addendum:  Here are 10 Insider Tips on How to Best Prepare for a Tech Conference!

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