Just got an email from OpenText on enterprise information management (EIM) trends, and what we’ve all got in common. I particularly like what they have to say about digital transformation: re-envision the way you do things, get more value out of investments, use existing strategic assets in new ways, focus on how to drive change and drive that change from the top — takes leadership! Here it is in their words:
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“Digital transformation is basically the use of technology to dramatically improve enterprise performance, and it’s a pretty hot topic right now in just about every corner of the world. Leaders in every industry are using digital advances (such as analytics, social media, mobility, and smart embedded devices) and improving the way they use traditional technologies (such as ERP) to change internal processes, customer experiences, and value propositions. Most industry executives remember how quickly digital technology upset the media and entertainment industry early in the first decade of the millennium, and they know they need to be ready for whatever is coming their way.
Many are now successfully transforming their organizations with digital technology. Here are some of their tips:
- It’s not about having all the latest technology; it’s about what you can do with it. Re-envision the way you do things. The biggest digital transformation initiatives focus on a fresh look at customer relationships, operational processes, and business models.
- You might be able to get much more value out of investments your organization has already made—even if you are re-envisioning things very differently.
- Don’t reinvent the wheel. Use existing strategic assets in new ways.
- Focus on how you are going to drive change more than the exact details of the change. A compelling vision will help teams throughout the organization identify details.
- While organizations in different industries share many of the same pressures from customers, employees, and competitors regarding their digital transformation, there are differing industry priorities and each changes at its own pace.
- Like with every major project, digital transformation must be driven from the top.
So whether your organization is using new or traditional technologies, the key to a successful digital transformation is re-envisioning and driving change in how the enterprise operates. That’s three-headed challenge: technology, management, and people.”