Now this book looks good. Written by a long-time practitioner from Yum. Great suggestions. Here’s the gist:
• Get inside the heads of your people. You can’t convince them of anything until you see the world from their perspective.
• Think big. If your sales growth last year was 3.5 percent, don’t aim for 4 percent this year, aim for 15 percent. Even if you fail, you’ll probably do better than you would have with a smaller goal.
• Practice “extraordinary authenticity.” Show occasional vulnerability and admit when you don’t have the answers.
• Look for good ideas in unexpected places. Novak’s team came up with Cool Ranch Doritos for Frito-Lay during a field trip to a grocery store’s salad dressing aisle.
• Choose a can-do mind-set. There’s a huge difference between a boss who says “We can try this” and one who says “We can do this!”
• Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.
• Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you’re serious.