Poster developed by: Karen Bisschop and Karen Clysedale; Peterborough Public Library
A summary and analysis of our Library Week campaign to promote the library’s social media presence on Facebook and Twitter. Our campaign aims to increase awareness and use of these tools in order to help us communicate with both current members and non-members in our community. We will use several strategies, including a Facebook trivia contest, and report on both quantitative and qualitative outcomes. Our campaign analysis will be highly relevant to the day-to-day needs of Ontario’s small-medium libraries that do not have specialised marketing staff.