Amazon Effect: What is it for Libraries?

Amazon Effect: What is it for Libraries?

At CIL2013 Brent Leary of CRM Essentials discussed how Amazon uses its data to design and drive customized experiences for customers.  Libraries absolutely must mine and use their data in the same way — always mindful of privacy issues – and yet using their funding to create and deliver the best experiences for their residents, students, faculty or clients.

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