Amazon Effect: What is it for Libraries?

Posted by Rebecca Jones | Apr 11, 2013 | Conferences, Marketing | 0

At CIL2013 Brent Leary of CRM Essentials discussed how Amazon uses its data to design and drive customized experiences for customers. Libraries absolutely must mine and use their data in the same way — always mindful of privacy issues – and yet using their funding to create and deliver the best experiences for their residents, students, faculty or clients.

About The Author

Rebecca Jones

Rebecca is Managing Partner of Dysart & Jones. She focuses on planning, problem-solving, organizational design, and leadership coaching. A highly sought-after facilitator, Rebecca’s reputation for designing consultative, participatory sessions that result in workable solutions has been proven while serving clients in Canada and the US in the library, non-profit and corporate sectors.