Rebecca and I had an aha! moment earlier this year about calling databases (the staple for librarians for years) websites.  That’s what resonates with our customers — websites.  They may be specially priced websites, or some that require a fancy login, but they are websites.  For those of us who learned about databases so many years ago, repeat after me, “websites, websites, websites!”  NO MORE ELECTRONIC DATABASES, ONLINE DATABASES, or just databases.  WEBSITES only!  It’s one of those “whack on the side of the head” things.  Get on board.