Social media (from Tom Stewart) just pointed me to a fascinating article, Anatomy of a Trending Topic: How Twitter & the crafting community put the smackdown on Urban Outfitters. A great story but what I really loved was the lessons learned:

1. Don’t underestimate the power of Tribes.

2. If you have customers, social media matters.

3. People love a cause.

This is great news for libraries who have a fabulous cause/s — literacy (of words, technology, life and more), who have lots of customers (but could use more champions and supporters), and who certainly know lots about social media. Here is a great story about the impact of social media. ┬áLet’s learn from it and get some great impact stories for libraries!