Ever since Bill Drew pointed me on Facebook (FB) to this article, The Underwear Theory of Social Networking, it has been bothering me.  It features a guy who does not want business colleagues as friends on FB.  He’s dropping them.  He feels LinkedIn is a better place for his business communications.  Andrew Conry-Murray says on an InformationWeek site:“Here’s the mental picture I’ve created for the Big 3 social networking platforms I use.

LinkedIn is a suit and tie. It’s a conference room for business meetings, and people tend to be on their best behavior.

Twitter is a sports coat and jeans. It’s the hotel bar at a security conference or trade show. Technically I’m still at work, but there’s alcohol. The industry chatter, shop talk, and self-promotion gets salted with gossip, mild flirting, and swear words. You might even see a fight.

Facebook is boxer shorts and a T-shirt with burrito stains. It’s the couch where you sprawl out to watch “Family Guy,” eat Phish Food straight from the carton, and leave your socks laying around.”

And, now I’ve just read about employees being fired for their comments on FB. We know that people have always had less than flattering things to say, and do say it in many ways, what’s different about this media?  Anyway, I like what C. G. Lynch had to say on CIO’s Web 2.0 Advisor site,

Transparency (with good, bad and ugly information) ultimately betters your organization and keeps it honest. Social technologies enable that transparency, and punishing employees for passionately engaging in conversations about where they work is a backwards way of thinking.”  Same thinig Don Tapscott said about transparency in his book, The Naked Corporation, a number of years ago.  Same thing Clay Shirky said recently at the FASTForward 2009 conference.