Is Zappos.com a model for libraries?

As I read this article, Web 2.0 Tools can Foster Growth in Tough Times, about retailer Zappos.com use of Twitter, it made me wonder if libraries could use Zappos.com model to engage their communities in a new way.  Of course, staff would have to be able to use the technology, see the value in it, and enthusiastically embrace it as the Zappos.com staff does.  Interesting.  Possible?

This article, How & Why to Launch a Business Presence on Twitter, is also useful if you are thinking the Zappos.com model.

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