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CLA Poster: Getting the Right Results with Social Media

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Here’s another poster from the CLA 2014 Conference in Victoria, BC:

Getting the Right Results with Social Media

Poster developed by: Jessica Woolman; University of British Columbia Library Communications and Marketing

This exploratory study looks at academic libraries in Canada and the US who are using social media. It aims to develop a benchmark for libraries to follow in terms of performance. The data compiled shows unique differences in how Canadian libraries use social media compared to libraries in the US.

OLA Poster: Let’s Connect

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Poster developed by: Karen Bisschop and Karen Clysedale; Peterborough Public Library

A summary and analysis of our Library Week campaign to promote the library’s social media presence on Facebook and Twitter. Our campaign aims to increase awareness and use of these tools in order to help us communicate with both current members and non-members in our community. We will use several strategies, including a Facebook trivia contest, and report on both quantitative and qualitative outcomes. Our campaign analysis will be highly relevant to the day-to-day needs of Ontario’s small-medium libraries that do not have specialised marketing staff.

iSchool Institute Summer Courses

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University of Toronto’s iSchool Institute’s Fall 2011 schedule is now available: institute.ischool.utoronto.ca

Project Management for Information Managers Wed. 6 Jul 2011 – Fri. 8 Jul 2011 in Ottawa — Only 2 spots left!

3 days (18 hours) – 9:00 AM to 4:00 PM

Instructor: Jane Neath

Fee: $625.00

Cert: IM or stand-alone

In the changing world of the information professional, the ability to effectively and efficiently manage projects is an essential skill. Project Management software can help, but knowledge of the fundamentals of the planning, estimating, monitoring and reporting tools, what they are and how to apply them, is essential.

In team-based project-oriented environments, more critical than knowing how to use tools, is knowing how to lead project teams over whom the project manager has no formal authority or control. Knowing one’s own management style, how to read others’ and adapt one’s behaviour to the needs of others in different stages of team development are valued yet often underdeveloped competencies for today’s information and technology professionals.

In this 3-day workshop, team leaders and managers apply proven project management techniques to an actual project. You leave the workshop with a project plan and pragmatic information that will be immediately, readily and easily applicable to your job.

“Jane is very knowledgeable which made her use of examples more relevant. Excellent job!”

“Gave me good ideas of adding IM requirements to new projects.”

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July courses in TORONTO

Setting the Management Framework for Information Management

Fri. 22 Jul 2011 – Sat. 23

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Pew Webinar: Teen’s Use of Social Media

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Is there any better research house than Pew? Libraries everywhere need to take time to view this webinar & read the research behind it. “Pew Internet findings on teen communication trends and social network site use as part of a joint webinar with the Girl Scout Research Institute. The webinar also features findings from the Girl Scout Research Institute’s latest study of social network site use among teen girls.” (From Kristen Purcell in www.pewinternet.org on Feb 9, 2011).

How do teens communicate? Just as they do in this photo — on video collaborative chat.

Pew Internet/Girl Scout Joint Webinar on Social Media

View more presentations from Pew Research Center’s Internet & American Life Project.

Computers in Libraries goes Social!

It’s so exciting how Information Today is using its content management system to build a community for their conference events that I’m using Google’s doodle to celebrate with some fiddling! Yes today is the 332nd birthday of Antonio Vivaldi, an Italian composer. But I digress, something unusual for me, right?

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Social Media & the 2010 Olympics

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Google Doodle for Olympic Curling

I just love what social media is adding to the 2010 Olympics! From the thousands of tweets from the #Olympics Twitter feed, to YouTube videos, to Facebook, social media is definitely enriching my experience of the Vancouver Winter Olympics. Amazing.

My favorite tweets so far are from the people calling curling “ice shuffleboard” but the number of tweets supporting the athletes is truly incredible. On Facebook, I became a fan of Vancouver 2010 Olympics and last night right after the Canada/Swiss hockey game, they posted asking who had seen the game. Within 4 minutes I and three hundred others had responded that we liked it! Every time I refreshed my screen it went up by 50+ people and within 24 minutes over 1500 “liked” the post and a third had made comments. After 10 hours, over 3,500 “liked” the post and 1,150+ had made comments about the post. YouTube has a rich base of videos about the Olympics but several of my favorites include commercials about future young athletes and Canada’s first gold medal on home soil, but I also love Shaun White’s gold medal big air performance with amazing spins, flips and twists (all together!).

So social media is definitely engaging and bringing the world together over wonderful global events. Yeah!

Google Pics Bonanza

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Opening Ceremonies

Interesting to see the new style of Google doodle for the 21st Winter Olymics and fantastic to see all the wonderful international athletes gather in my country — 82 nations are represented. As my friend Stephen says,”with all their positive attitues and karma all in one place. They set an example that everything is possible.” I certainly believe that too!

How exciting to see how social media is affecting the games this year . The twitter feed was amazing during the opening ceremonies — seemed like 1000 tweets per minute at #olympics. I couldn’t keep up but had a good time reviewing some very funny comments!

Since my son used to do “spinny, flippy things” on a snowboard I particularly loved the beginning of the opening ceremonies with the snowboarder at the top of a pristine hill, racing down amid dramatic views, flying through a maple leaf llighted by many torch bearers, and culminating in the indoor venue (a first for the Olympics) of the opening ceremonies, B.C. Place. I do hope that segment gets posted on YouTube, as I’d love to see it again.

However, it is also a very sad beginning to this great event with the death of a 21 year old athlete, Nodar Kumaritashvill. Great to see that today’s Google doodle is indeed a luger.

KMWorld: Using a wiki for km in high security & low budget

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There’s no tougher time slot to speak in at a conference than that dreaded “post lunch.” Humour & good story telling always helps. And that’s what Susan Reisinger & Gregor McLeod brought as they presented “Tools for Knowledge-sharing: Wiki Success Case Study for the US Navy’s Global Distance Support Centre. Imagine for a moment trying to implement technology to deploy highly sensitive information in an extraordinarily security conscious environment — oh, with no budget. And, that the information may be about how to move a cat from one country to another, or it may be about informing next of kin that their family member is deceased. Oh — and that many of the influencers in the organization have “tribal knowledge” and have been chiefs who held that information. Those information holders know quite a bit, and they know who to know & who does know. You definitely want them on board (no pun intended.)

The platform chosen had to have an easy access and easy to use, & allow ppl to attach documents; it had to have a training application, as well as a way to relay and highlight new, hot information – and threads for discussions. The wiki supports 20 ppl working in the call centre that are responding to the requests of more than 250,000 ppl. Wow.

The answer? the wiki — a commercial wiki was free, with access controlled via the internet. It met all the criteria, plus it could be customized by any call centre to

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KMWorld: Gordon Vala-Webb – net work is not team work

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Gordon Vala-Webb’s (Nat’l Director, KM, PriceWaterhouseCoopers Canada) session on Knowledge Sharing Using Social media Tools in the Enterprise has already given me some pause for thought…..he’s talking about the difference between networking and collaborating in a team/work environment. Hm…..it makes perfect sense, as Gordon would, I just hadn’t thought about it. When ppl network, they do so voluntarily, and the actual outcome of their networking is unknown. But when they collaborate in a work environment, they aren’t doing so as volunteers and the output is the end goal. Those are very different starting points for people, and drive their behaviours. There’s a difference between team work and net work.

So what? Well, the issues today that clients want help with require a very broad perspective & broad network; yet ppl won’t net work at work & express their opinions if they don’t feel safe to do so. I picture ppl on a highwire with a “net” to save them if they fall off. Is that a metaphor for net working on the wire, or wireless, as the case may be?

“Ambient Awareness” Gordon says, is really the need to have some sense of what else is out there in order to connect when needed. That’s net working. Email is still the #1 social collaborative tool in all organizations — I’d say beyond organizations too, but I may be wrong. Team collaboration spaces have only a 14% adoption rate — and that’s for all age groups. why? these spaces are obviously

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Putting social media in acceptable terms for libraries

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Helene Blowers posted a wonderful note today about a social media strategy framework. Being a strategy junkie, I agree with Helene that Ross Dawson’s framework is excellent as it leads an organization from its priorities through governance (ye gads! someone actually considers governance early in a strategy!!) through to “listening” while engaging (there’s a concept — listening — to honestly hear what people are saying, or not saying…).

It also prompts me to explore the notion that many libraries are still rather ‘iffy’ about social media, particularly Facebook & Twitter, because they perceive these to be “social media” and somehow that just doesn’t “fit” for them — somehow “social media” makes them uncomfortable. Stephen Abram & Helene are absolutely correct — libraries, particularly CEO’s or Directors, have to engage themselves in these media before developing their strategy. But to engage means they have to first accept. And some are lightyears from accepting. A few weeks ago when I was working with a group on integrating social media into their processes and services, a senior librarian negatively retorted to me that these “things aren’t all good — there’s a real dark side to them.” At which point I responded, “yep, there’s a dark side to cars when people hit and kill innocent people, too, yet you drive a car. So what’s your point?”

And then it hit me (the point, not the car), that libraries have to see Facebook & Twitter & other social media not as “social media” (discomfort), but

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