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Smithsonian Web & New Media Strategy

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Further to my recent post on Transparency, Strategy & Success where I linked to Michael Edson‘s talk on the Smithsonian’s transparency strategy process, the Smithsonian Institution has relased its web and new media strategy.

“The strategy talks about an updated digital experience, a new learning model that helps people with their “lifelong learning journeys,” and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.” Check out Edson’s post for more about the transparent process and to see more details of SI’s web & new media strategy.

Transparency, Strategy & Success

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Change is not easy and it’s definitely not a fast process. It requires a lot of communication and transparency. Transparency first came on my radar in 2003 with Don Tapscott and his book, The Naked Corporation: How the Age of Transparency Will Revolutionize Business. We have been talking to our clients about transparency a fair bit lately, and so has Michael Edson, Director of Web & New Media Strategy, Office of the CIO, Smithsonian Institution SI). Michael was a keynote speaker in April at Computers in Libraries 2009 and just spoke to the Potomoc Forum about the transparency strategy process. The first number of slides are similar to those he used for CIL2009, but this new presentation has a lot more about the actually process that the Smithsonian is using. The SI has now developed three themes in their strategy: update the Smithsonian digital experience, update the Smithsonian learning model, balance autonomy & contrl at SI. Interesting and probably something that many libraries should be thinking about. They have eight goals: mission, brand, learning, experience, interpretation, business model, technology & governance. And, they have 54 tactical recommendations with 5 “do next” items: post doc to wiki, synchronize with other strategy efforts, appoint a leader, develop a tactical road map, & embrace the Smithsonian Commons, the centerpiece of the strategy, “facilitate learning, creativity, innovation through open access to Smithsonian collections, resources & communities.” Libraries have a lot to learn from Michael. I first heard him speak in Dec 08 and he

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