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Ontario's Perceptions of Public Libraries

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Carol French, CEO Market Probe Canada, presented the latest study for the Federation of Ontario Public Libraries at the Defining New Metrics for Libraries Success symposium at the iSchool (University of Toronto) this week. These statistics are hot off the press. Carol’s presentation is at the bottom of the post. I encourage you to read it, and to prepare to be engaged with FOPL’s discernment of these statistics. I’m sure there will be position papers coming from FOPL on this very soon.

Here’s the key points I heard:

600 telephone interviews were conducted over a month in 2015 (this is about 1/2 of the # conducted in previous telephone surveys because, given the challenges of conducting telephone surveys today, this survey was augmented with an online survey) 1102 online surveys were conducted during 5 days in March using Delvinia’s Asking Canadians online panel.

There were some significant differences between phone & web respondents:

households with children responded to many more phone interviews than web survey (that’s interesting to me…..I have to think about that one…..) those graduated from college or university more likely to respond to web survey than phone those living in Metro TO and GTA more likely to respond to web survey than phone interview (makes sense; the web is still not evenly distributed)

Other points of interest to me (you may have very different points of interest – I’m sure we are going to be discussing the results of this survey for months to come, as we

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