This email hit my desk today and it really resonated with me as I work with and talk with so many who have difficulty proving their value and impact. It also addresses the financial industry where my roots are! The highlights below are mine but the text is not.
Monetizing Information Flows
StreetContxt is a hot, Canadian-based start-up that just raised $8 million from A-list investors, including a number of big banks and brokerage houses. Its mission is simple: to maximize the value of the mountain of investment research that gets generated each year. But what really makes StreetContxt stand out to me is that it offers a very compelling business proposition to both those who create the research and those who use it.
For the sell-side (those who create the content), it’s currently difficult to measure the impact much less the ROI on the huge volume of research they create annually. They send it out to presumably interested and qualified recipients, with no way of knowing if it is acted on, or even viewed.
For the buy-side (those who receive and use the content), it’s impossible to keep up with the blizzard of information being pushed out to them. Even more significantly, some of this research is very good, but a lot of it isn’t. How do you identify the good stuff?
StreetContxt offers the sell-side a powerful intelligence platform. By distributing research through StreetContxt, research producers can learn exactly who viewed their research and whether it was forwarded
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