Great article containing very practical advice for libraries (and others) who want to push their agendas! It’s from a retired politician who actually wrote a book about his experience! From former Nova Scotia finance minister Graham Steele, author of, What I Learned about Politics, Here’s a review of the book. But here is his specific advice. Let me know if you try it and if it works for you. Be tough. Don’t be too nice. Just do it!
“None of you should talk to a politician about anything that matters without knowing what the escape hatches are,” said Steele. “The escape hatches are the rhetorical devices that politicians learn to avoid dealing with the real issue.”
Steele used an example of an escape hatch he used as finance minister when he was on a tour called Back to Balance.
During the tour, Steele spoke with Denise Corey, who is now the chief librarian for Cumberland Public Libraries. Corey was also at Steele’s visit at the Wandlyn Inn.
“Denise was at the session and she said she spoke to me about libraries at the meeting and I have no recollection of it,” said Steele.
Steele asked Corey what he said to her at the Back to Balance meeting.
“What I said is what every politician says, ‘I love libraries.’”
He also said he would look into her concerns.
“To Denise that sounds reasonable,
Continue reading Advice for Advancing Agendas!
This is the best collective advice I’ve seen regarding relationship building with influencers and with customers. Yes, these are different individuals – different audiences. But there is advice in this infographic for both. This is particularly useful because those advising are viewing influencers through the lens of experiences and content — quite apt for libraries.
Ken Haycock and Wendy Newman, both of whom have taught hundreds of librarians about advocacy and influencing will be delighted, I’m sure, to see many of these quotes, such as Lee Odden’s “Grow your influencer network long before you need them. The day to create an army of influencer advocates isn’t the first day of the war. Find common interests and develop rapport.”
And Moe Hosseini-Ara? Here’s a great quote for our course at #clavic14 on Wed May 28th from Joe Pulizzi, “Have an influencer strategy. I would say 99% of businesses (or libraries) say that they want to partner with influencers actually have no strategy. Start with why you are engaging with influencers. What is it going to do for the business? (library?)”
An incredible video from The Atlantic’s video series on “a day in the life” of New York Public Libraries. Nine minutes of absolute bliss on library programs making a difference and changing lives, and no makerspace is in sight. Any public library can use this approach. Thanks to NYPL and to The Atlantic. This is a library system in action. Made me so proud to be a librarian.
Just listening to a session on Advocate Engagement: Turning fans into advocates at CRM Evolution 2012 in NYC. The speaker, Christopher Carfi, VP, Social Business Strategy, Ant’s Eye View (which was just acquired by PriceWaterhouseCoopers yesterday) is very engaging. He says that “Social business” requires fundamental change and discipline to transform from a traditional enterprise to one that is fully engaged with its customers, partners and employees. And that requires advocates. Advocates are different than influencers. Influencers have significant networks, personal or professional, and use it to get opinions and recommendations but they don’t indicate their views. They are amplifiers, but neutral. Advocates are defenders of the brand, on behalf of the brand by pleading, recommending, etc. What drives advocacy: involvement, trust, belonging, identity, knowledge. Advocates can be really useful in online communities: less in 911 groups where people have something broken and want a fix, but more in 411 communities where people learn & improve and in 511 communities where people explore & discover, for example, here advocates who are on the bleeding edge come up with a cool tool/hack. Think about verbs when you think of advocates and their behaviours — explore, like, praise, show off, comment, challenge, share, teach, interact, taunt (an interesting behaviour but it’s use depends on community). Christopher had lots more, so check out his slides. If you want more on customer relationship management and customer experience, check out the twitter feeds from the conference #CRMe12 and #custse.
Here’s another take on Carfi’s
Continue reading Influencers & Advocates
Parliament Hill Ottawa; Thx to the blog.travelpod.com
Canadian libraries received unprecedented attention on Parliament Hill this week. On Wednesday May 30, 2012 sixty-three MPs and Senators opened their offices and set aside time in their busy calendars to meet with CLA (Canadian Library Association) members. Thanks to Maureen Barry, CEO of Burlington Public Library in Burlington, Ontario for providing this update on this initiative.
Most of the library advocates had participated in advocacy training in a pre-conference or tele-conference briefing. The energy was high among CLA participants and MPs and Senators were both attentive and gracious. Documentation prepared by CLA and by Impact Public Affairs was excellent in providing the guidelines for successful discussions.
I was teamed with my friend and colleague Sonia Lewis (CEO Kitchener Public Library) and we were scheduled for meetings with one of the MPs from my community (Mike Wallace MP Burlington) and with the MP from Vancouver Centre (The Honourable Dr Hedy Fry). As Dr Fry was involved in a extended session in the House we met with her assistant. Although Sonia and I had not been available for the advocacy training we were impressed by the written documentation and email tips we received in advance of our meetings. Our key messages during these meetings included the recent reductions announced by Library and Archives Canada, Copyright legislation (Bill C-11), the Library Book Rate (Bill C-321) and the elimination of funding for the Community Access Program. Mr. Wallace and the Honourable Dr Fry’s assistant
Continue reading Librarians on Parliament Hill