KM Today


Content: Into the Fabric of the Net

I’ve been thinking a lot about news and newspapers lately as many friends say goodbye to their newspaper careers.  So I was interested in this post by Jeff Jarvis, journalist, media consultant, founder of DayLife, an online news source and content platform, and \author of What Would Google Do?

“The Guardian just announced that it is releasing all its content through an API as well as making available many different data sets through a data store, all of which can be mashed up into others’ sites and applications. They join other organizations – the BBC, National Public Radio, and The New York Times – in releasing APIs; notes that it’s the creme of news that sees the wisdom in APIs. The Guardian’s offers more than headlines: articles, video, galleries, everything. It also adds one more important element to its offering: a business model, creating an ad network for users of the API.”  There’s lots more interesting stuff, and then,

“News organizations already lost control of packaging, whether they all knew it or not, when most of us most days come to content not through carefully designed home pages but through search and links and now Facebook. The media brand is less a destination and a magnet to draw people there than a label once you’ve found the content, wherever and however you found it. So the more places you can find it, the better.”

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