Interesting article from PCWorld.ca, on how to make the tech generation gap help your small business (or I say, any organization). Although there may be clashes, it may help IT planning.
A new survey by Ipsos Reid on behalf of Microsoft Canada Co.”of Canadian small-medium businesses shows that 63% of SMBs are multi-generational, and that 52% of SMBs see technology as the key factor in sustaining business and growth beyond current ownership.” Here are some other highlights —
Priorities for experienced small business owners (55+):
A security solution that ensures my data is safe and not at risk — 59%A backup tool to ensure their business records are safely stored — 57%A contacts/address book in my email application to keep track of business records within their organization — 47%
Priorities for Younger generation entrepreneurs (18 to 34):
A website that helps raise awareness of my business offerings both locally and globally — 53%Mobile devices to help employees stay connected — 50%Customer relationship management software — 38%
The 18-34 Gen-X and Gen-Y crowd list their top three concerns as building business websites (53%), having mobile devices for employee networking (50%), and using sophisticated customer relationship management software (38%).