Interesting to hear discussions at Information Today’s Streaming Media conference focused on user generated content, digital rights management and copyright. To hear that companies are worried about copyright and working on audio and video fingerprinting. Dimitry Shapiro, CEO, Veoh Networks in LA said that the old adage “content wants to be free” is illustrated by the user-generated revolution where people want to express themselves for social and political reasons, not to make money, even “beer money”! And this is the platform that is changing the world.
BTW, Veoh’s website says this is what they do —
Veoh is a Web site that’s headed for your TV. It’s also the name for a suite of applications for collecting, publishing, and watching a vast selection of HD-quality video programming. Veoh is a diverse, virtual community of indie publishers coming together with their new audiences. And it’s also a few offices in Southern California full of entertainment industry insiders, outsiders, and technologists.
Libraries have known for years how to target the interests of their clients and grow communities with similar interests. That’s the holy grail for many types of companies today — finding the user base, the niche target markets — and they are looking at behavioral targeting. James McQuivey, VP, Television & Media Technology, Forrester Research, commented that more engagement measures are needed for websites but that it is absolutely true that if you have video on your website, people will spend more time there.
I look forward to hearing Martin Nisenholtz, Senior VP, Digital Operations, The New York Times Company speak tomorrow.