Information Today’s Buying & Selling eContent (BSEC) conference, March 25-7 in Scottsdale, is going the 2.0 route this year — lots more participation and interaction. BSEC is an executive-level conference where players in the information content industry gather to learn, listen and exchange ideas and solutions, i.e. buy, sell, distribute or provide electronic content or content technology solutions. This industry meeting should be even more interesting this year with knowledge management techniques such as knowledge cafes, an interactive wiki, and facilitator lead converstions. Check out more about the BSEC conference speakers.
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Most public and academic libraries are focusing specific services on youth. And yet at OLA’s Superconference last week, there were many hallway and bar conversations about what youth services are or should be. Do we (meaning the information profession) really understand the youth market? Do we get what the market is? How do we define youth, what are youth behaviours – and what services actually appeal and apply for this market? The Solutions for a New Generation session by Max Valiquette of Youthopia, Inc was better than a strong black coffee on Saturday morning. Here’s some insights regarding the youth market:- the profiles of a 15 year old and a 25 year are incredibly similar; in fact, 25 year olds tend to think teens are cool and, unlike past generations, emulate what teens are wearing, watching and doing.- kids used to pretend to be adults when they played, but now they pretend to be teens- youth under the age of 23 have always lived in a world with lots of free content; they don’t look to libraries for content, since they can get that anywhere- since their number 1 value is relationships, they would look to libraries for community and for critical thinking skillsHm…..now those are insights worth considering in service design. Pietro Satriano, EVP, Loblaw Companies & President, Loblaw Brands, talked at OLA today about what makes a great brand, why a good brand is important and some of the processes that need to be in place to make it happen. He described a brand as a promise (or relationship) that is relevant and different, consistent (you keep the promise), and tells a story in a captivating way. He emphasized that great brands innovate. He talked about interactions with clients and customers and the fact that if most of their experiences with your brand are good, then they allow for the odd one which is not so good. His last words:* clearly articulate your promise* create innovation in support of the promise* ensure customer experience supports the promise* build processes, and* tell stories! Glen Murray, Principal with Navigator Ltd, Chair of the National Round Table on the Environment and the Economy, and former mayor of Winnipeg spoke today at the OLA conference about the creative economy and how libraries play a major role in that economy. Glen did a talk at an OLA workshop a few years ago on partnerhips and I love to hear his perspective on libraries as a cultural asset and essential element in the creative economy, in fact a huge source of knowledge and ideas for the creative econonmy. His point about looking the same (an urban suburban landscape) actually looks like no place really resonated. He talked about how the black granite buildings in Guelph and the red brick structures in Galt can differentiate and create a different experience in those communities. So how can libraries help to differentiate their communities and enhance the quality of place? He gave some great examples of libraries as part of a family of cultural institutions focusing on the unique features of their cities and communities. Great talk and great tools, like cultural mapping! Tomi Poutanen, Senior Director, Product Development, Social Search Department, Yahoo! spoke at the Ontario Library Association conference in Toronto yesterday. He emphasized Yahoo!’s vision, FUSE, enriching peoples’ lives by enabling them to find, use, share and exapand all human knowledge. They do this through people and algorithms, through social search — human editors + topographical analysis + topographical analysis. They are using the power of Web 2.0, user generated content, wisdom of crowds, and a culture of participation to “better search through people”. Tomi talked about Yahoo! Answers and gave advice to librarians:*embrace the new social media (interesting that there are only 1.5 million users of del.i.cious and Tomi seemed surprised by the number of librarians in the room who were part of that group)* share your knowledge and build networks* become an authority & and expert |
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