Today, Steve Denning, author of The Leaders Guide to Storytelling: Mastering the Art & Discipline of Business Narrative, spoke to the Education Institute.
He talked about how springboard stories can share complex ideas and spark action. He also discussed other types of stories for: communicating who you are or who your oganization is (communicating your brand), getting people to work together and develop high performance teams, transmitting values, sharing knowledge and telling future stories. He gave tips for creating and telling these types of stories.