Do This, Get Rich from Business 2.0

Just reading the May issue of Business 2.0, yes in print, but here it is online, Do This, Get Rich. One of the ideas B2.0 dreamed up was a startup company they called Spotcaster.
Elevator pitch: “This start-up creates a search engine for podcasts and other digitally distributed recordings.”
Target Market: “There are an estimated 50 million MP3 players, 80 million multimedia phones, and 700 million PCs that can download digital sound files.”
Business Model: the company matches advertisers with podcasters and other creators of digital audio conent distributed over the Web to multimedia-ready devices like iPods and cell phones. It splits the ad revenue 30-70 with the content disseminators”
They say you can start this business with less the $5 million! Go for it, Greg.