KM Today


Books & Mortar: Library as Place Presentation

Jim Morgenstern & I are about to talk about facility planning at OLA’s Annual Institute on the Library as Place.  Facility plans and provision standards are rarely talked about because they are not viewed as being nearly as much fun – or interesting – as architectural or interior designs.  Yet space requirements will increasingly be questioned in the digital environment.  More later!

Branding for Success: Lessons from the World Cup

Image courtesy of Shutterstock.com

Image courtesy of Shutterstock.com

I was just reading this fantastic article about Adidas’ use of social media during the World Cup.  They sent a 40-person team to the games in Rio de Janeiro, Brazil.

“So far, its strategies seem to be working – on Twitter, Adidas is the most mentioned brand, with more than 1.6 million tweets, retweets, and replies about it. Plus, its hashtag #allin is the most used brand hashtag right now, with about 570,000 mentions.  On YouTube, it’s doubled its audience by adding 200,000 new subscribers since the World Cup began, and on Facebook, it now has another one million fans.”

Adidas put a lot of effort and planning into their social media campaign and there are a lot of lessons for other companies, associations and industries!

“Building a “Content Bible

A year before the World Cup ever kicked off, Adidas tapped a social media agency called We Are Social to gather content on 100 Adidas-sponsored players. The content includes about 1,000 images and 160 videos that can work with whatever happens during gameplay. By the time December rolled around, We Are Social had set up an hourly calendar for the 32-day World Cup, building content around the games.”  And yes, the bottomline is “Reaching the right people with the right message at the right time” and “Being ready for moments and story options”.

Libraries have so many great stories, so much research that points to their positive community impact.  But they have trouble speaking with one voice so they can deliver the right message to the right people at the right time.  And they certainly don’t build an integrated “content bible” so they are ready for great opportunities and moments to share their stories.  We have a lot to learn from Adidas.  Great story.  Check it out.

CLA Poster: Getting the Right Results with Social Media

Here’s another poster from the CLA 2014 Conference in Victoria, BC:

Getting the Right Results with Social Media

Poster developed by: Jessica Woolman; University of British Columbia Library Communications and Marketing

This exploratory study looks at academic libraries in Canada and the US who are using social media. It aims to develop a benchmark for libraries to follow in terms of performance. The data compiled shows unique differences in how Canadian libraries use social media compared to libraries in the US.

Woolman_UBCLibrary_poster

Driving Change for Community Impact

CLA 2014 SummitThe one day summit during the 2014 Canadian Library Association Conference, Driving Change for Community Impact,  looked at exciting new ways libraries are developing solid strategies for engaging their communities, creating innovative programs and spaces, improving services and efficiencies, getting closer to and supporting their communities, and illustrating their value to stakeholders. It started with several case studies:

Rebecca Jones, of Dysart & Jones, and Rebecca Raven, CEO of Brampton Public Libraries then looked at flexible organizations and working structures using Galbraith’s star model.  Attendees found the exercise  useful!

Kim Silk, Data Librarian, Martin Prosperity Institute, Rotman School of Management, University of Toronto and Elisabeth Glass, Manager, Planning & Development, Toronto Public Library shared highlights of producing an economic study and the results of the recent one done by the Institute for the Toronto Public Library and the city council.

Dave Pollard, Director, Group Pattern Language Project and associate Alexa Pitoulis directed skits using volunteers from the audience who read scripts illustrating meeting and conversation scenarios.  Attendees then discussed the situations and possible ways of improving the outcomes using facilitation cards developed by Dave’s group.  Two lucky audience members received a deck of cards as prizes!

Last but not least, Madeleine Lefebvre, Chief Librarian, Ryerson University moderated a panel including morning speakers Andrew and Moe along with Pilar Martinez, Deputy CEO, Edmonton Public Library and Melody Burton, Deputy University Librarian.  Discussion involved the audience and touched on tips and experiences with managing change! Fantastic interactive conversations throughout the day were highlights for me!

Montreal at Play

mtl at playA few weeks ago I hosted, with Ken Haycock, an event called The Future of Libraries: Do We Have 5 Years to Live.  One the most lively conversations was around the library’s uniqueness — what made them different or distinct from other organizations in their communities.  This post is about one area and how their libraries saw an opportunity to exploit the dynamics of the gaming industry in their community to promote awareness of their resources and services and showcase their uniqueness!

I just heard at the Canadian Library Association annual conference, a great story about public libraries in Montreal (Les Bibliothèques de Montréal, OCLC/CMD Innovation Award Recipient) who were motivated by a teen death as well as the fact that Montreal hosts the largest video game industry in Canada to create a city-wide event, Montreal Joue,  It’s all about games and play.   Not just video games, but also board games since there is a rise in modern board games.  Earlier this year they held their second festival, Feb 22-Mar 9.  The public libraries of Montreal hosted nearly 400 activities in 45 libraries and 16 other venues including Concordia University’s Research Lab (including a workshop), high schools, video game studio visits, and more.  With $100K from 32 partners supporting the event, more than 14,000 people participated.  Many of the activities only required a Montreal library card.  The libraries had several spokespersons including a young area actress as well as the Mayor of Montreal.  Activities included a zombie night in the library (tickets were actually scalped!), visits to video game studios, gaming events in the libaries, Food & fun at City Hall.

The goals of the libraries: promoting their collections (the video game collection has grown to almost 10K), showcasing a diversity of activities, reaching out to new communities and members, providing an inclusive place, and developing partnerships in their community.  They wanted to package a new experience for their customers and attract new groups while tapping into the gaming industry in Montreal. With their very successful event, the libraries are expanding their activities to include monthly video games clubs in some libraries, the growth of their collections, and now they are working on a gaming arena — now in beta.  Bravo!

CLA Poster: Whatcha mean, what's a zine?

Whatcha mean, what’s a zine? Introducing Zine Collections and Small Press Publishing into Your Library Collections

Poster developed by: Matthew Murray; School of Library, Archival and Information Studies,  UBC / ALA Zine Pavilion

A zine is a self-published magazine, comic or book. Frequently of a small size and print run, they are usually photocopied and stapled by the creator or “zinester”.  Zines can be traced back to the science fiction fanzines created in the 1930s. These early small press publications were printed using mimeogprah machines, hectography, and other techniques. They allow fans to communicate with each other, and more than a few writers, artists, and editors cut their teeth working on them. In the 1970s the punk movement embraced zines as a way to discuss music, politics, fashion, and lifestyle choices that they felt were ignored by the mainstream media. In the decades since then the cheapness of photocopying and the widespread use of computers has allowed zines to grow into a medium as diverse as any other. You can find zines about travel, dating, fiction, candy, single parenting, herbal medicines, fitness, and DIY everything!

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CLA Poster: Apps for Libraries: Using App Inventor to Make an App for Instruction Registration

Apps for Libraries: Using App Inventor to Make an App for Instruction Registration

Poster Developed by: Nancy Young; Ontario Student Chapter

Apps and mobile devices are endemic to our society but few library personnel have the expertise to make them. So many libraries either do without or use expensive outsourcing. However, there are new tools that allow someone with minimal training to create an app. The Google-MIT collaboration, App Inventor, is free and open-source. The objective was to determine if a library app could be made by someone with minimal programming skills using App Inventor. An app was made and refined. Examples of code from YouTube users were incorporated with App Inventor Tutorials. The resulting app could be used to determine whether a professional app should be commissioned. App Inventor’s very ease of use decreases the creator’s freedom to add more functionality, more visual appeal and versatility. However, App Inventor is primarily intended as a teaching tool as a bargain apps go, you cannot get much better both for price and time spent.

Apps-For-Libraries_App-Inventor-Poster_N Young_2014

CLA Poster: Bachelor of Information Technology - Information Resource Management

Bachelor of Information Technology – Information Resources Management: a joint initiative between Carleton University and Algonquin College

Poster developed by: Emma Cross; Carleton University Library and Helena Merriam; Algonquin College

Carleton University and Algonquin College are collaborating on the development of a new joint degree program, the Bachelor of Information Technology – Information Resource Management (BIT-IRM). This unique 4 year program will enable students to graduate with both a Bachelor of Information Technology degree and a Library and Information Technician diploma. The BIT-IRM will provide a carefully designed multidisciplinary program, including courses in web interface development, programming, metadata, business, information management, database theory and development, legal issues in information technology, communication skills, French, Library software, marketing, special collections and network technology.

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CLA Poster: TRU Reads: Popular Reading in the Academic Library

TRU Reads: Popular Reading in the Academic Library

Poster developed by: Wendy Lehar; Thompson Rivers University

Many university students are faced with a crushing load of course readings- so where does that leave reading for pleasure? Thompson Rivers University has embraced the idea that leisure based reading contributes to large scale information literacy, and promotes lifelong learning. This year the library launched “TRU Reads”, a new popular reading collection located in the House of Learning Library. The main purpose of this collection is to enhance student access to leisure reading materials, where previously they were largely concealed amongst the sprawling stacks of the academic library. Previous studies suggest a correlation between leisure reading and academic success; through this initiative, TRU Library intends to contribute to our students’ success and well-being in a new way.

Wendy Lehar TRU Reads Poster

Influencing Advice from Effective Influencers

This is the best collective advice I’ve seen regarding relationship building with influencers and with customers. Yes, these are different individuals – different audiences. But there is advice in this infographic for both. This is particularly useful because those advising are viewing influencers through the lens of experiences and content — quite apt for libraries.

Ken Haycock and Wendy Newman, both of whom have taught hundreds of librarians about advocacy and influencing will be delighted, I’m sure, to see many of these quotes, such as Lee Odden’s “Grow your influencer network long before you need them. The day to create an army of influencer advocates isn’t the first day of the war. Find common interests and develop rapport.”

And Moe Hosseini-Ara? Here’s a great quote for our course at #clavic14 on Wed May 28th from Joe Pulizzi, “Have an influencer strategy. I would say 99% of businesses (or libraries) say that they want to partner with influencers actually have no strategy. Start with why you are engaging with influencers. What is it going to do for the business? (library?)”